Not only do you have to develop a winning market
strategy, but you also have to execute it.
How can you forecast and improve your sales
performance?
How do you turn your sales force
from an order-gathering team into one that
will win business in the face of your competition
or from a customer who did not realise the
scale of their own problem?
How do you set
the priorities for your R&D activity?
If
you involve customers in your NPD process,
how do you release new products into the marketplace
without undermining your sales force? Who is
allowed to talk with the marketplace about products
that you have not yet launched?
Tony will work with you
to develop, install and drive the processes
that are needed to deal with issues such as
these. |
