It is suprising how often a business plan amounts to: “Here’s a terrific market opportunity, and if we can get 2% of it, that’ll be great”.

The thing about a decent business plan is that it needs to contain an articulate narrative about the market approach, which justifies the financial forecasts.

You need to convince the reader that you have understood the marketplace and how you intend to behave in it, and that your numbers are based on realistic estimates of market share growth, rather than on wishful thinking.

Tony can work with you to produce a coherent and compelling plan, by questioning your assumptions and by guiding you through the strategic thought-processes.